Top Professional Athletes Championing Healthy, Organic Food Brands for a Better Lifestyle
By Ric Mendoza
Professional athletes will sponsor everything from Skittles to McDonalds. Here is a list of professional athletes partnered with healthy and organic food brands, aligning with the growing trend toward wellness...
Top 12 Key Insights on Athlete Endorsements and Brand Collaborations
Athlete endorsements and partnerships with food and beverage brands, especially in the snack sector, are more important than ever. These collaborations go beyond traditional sponsorships, impacting consumer choices, brand visibility, and athlete careers....
Sizzler got Randy Johnson to coach a winless Little League team—and celebrate at Sizzler...
Sizzler as the reward for a Little League win is one of those hidden brand truths with fun potential. Mischief goes down that road in a new campaign with an unexpected celebrity, Hall of Fame pitcher Randy...
Insights from Michael Rubin on Fanatics’ Growth and Challenges in Sports Merchandise [SBJ x...
In a recent discussion at the 2024 SBJ x CAA World Congress of Sports, Michael Rubin, CEO of Fanatics, shared valuable insights into the company's journey, addressing both its remarkable growth and the challenges it faces in...
John Cena’s Bleak Rotten Tomatoes Streak Confirms How Genius His $1.4 Billion Cameo From...
John Cena has appeared in multiple films that have achieved "Fresh" status on Rotten Tomatoes, but as of late, his movies have been deemed "Rotten" except for one hit that featured a cameo by the actor. Cena's most recent film...
Jalen Brunson and Catalina Crunch: A Sweet Partnership
By: Ric Mendoza
Jalen Brunson of the New York Knicks continues to impress both on and off the court. After joining the team in July 2022, Brunson has emerged as a vital player, showcasing...
Michael B. Jordan becomes part owner of AFC Bournemouth
Bill Foley, a businessman based in Las Vegas, has acquired AFC Bournemouth, a team that is presently ranked 14th in the Premier League, for £120 million (about €139 million). He is the most recent American to make an investment...
LeBron James’ SpringHill Company getting taken seriously in Hollywood: “They’re seen as a legitimate...
Hollywood is beginning to take LeBron James' SpringHill Company seriously. In 2020, "The King" and his business associate Maverick Carter established the production company SpringHill.USC professor "Notorious Ph.D." Todd Boyd spoke with Justin Tinsley of Andscape on James' rising...
Tracy McGrady & Jermaine O’Neal Have a New Agency in Town | Sports Agent...
Via Sports Agent Blog - Tracy McGrady and Jermaine O’Neal know first hand what it takes to excel, differentiate and make waves. These two have a long standing relationship, they were both a part of the same...