Business

LeBron James and Maverick Carter raised $100 million and rolled their three ventures, including Uninterrupted LLC into the newly formed the SpringHill Co.

By Ric Mendoza Professional athletes will sponsor everything from Skittles to McDonalds. Here is a list of professional athletes partnered with healthy and organic food brands, aligning with the growing trend toward wellness...

Athlete endorsements and partnerships with food and beverage brands, especially in the snack sector, are more important than ever. These collaborations go beyond traditional sponsorships, impacting consumer choices, brand visibility, and athlete careers....

In a recent discussion at the 2024 SBJ x CAA World Congress of Sports, Michael Rubin, CEO of Fanatics, shared valuable insights into the company's journey, addressing both its remarkable growth and the challenges it faces in...

Sizzler as the reward for a Little League win is one of those hidden brand truths with fun potential. Mischief goes down that road in a new campaign with an unexpected celebrity, Hall of Fame pitcher Randy...

John Cena has appeared in multiple films that have achieved "Fresh" status on Rotten Tomatoes, but as of late, his movies have been deemed "Rotten" except for one hit that featured a cameo by the actor. Cena's most recent film...

Hollywood is beginning to take LeBron James' SpringHill Company seriously. In 2020, "The King" and his business associate Maverick Carter established the production company SpringHill.USC professor "Notorious Ph.D." Todd Boyd spoke with Justin Tinsley of Andscape on James' rising...

Bill Foley, a businessman based in Las Vegas, has acquired AFC Bournemouth, a team that is presently ranked 14th in the Premier League, for £120 million (about €139 million). He is the most recent American to make an investment...

Via Sports Agent Blog - Tracy McGrady and Jermaine O’Neal know first hand what it takes to excel, differentiate and make waves. These two have a long standing relationship, they were both a part of the same...