Top 12 Key Insights on Athlete Endorsements and Brand Collaborations

Athlete endorsements and partnerships with food and beverage brands, especially in the snack sector, are more important than ever. These collaborations go beyond traditional sponsorships, impacting consumer choices, brand visibility, and athlete careers....

Sizzler got Randy Johnson to coach a winless Little League team—and celebrate at Sizzler...

Sizzler as the reward for a Little League win is one of those hidden brand truths with fun potential. Mischief goes down that road in a new campaign with an unexpected celebrity, Hall of Fame pitcher Randy...