Business

The sports media landscape has transformed dramatically. U.S. sports media rights spending now approaches $30 billion annually. Traditional broadcasters and streaming giants are locked in unprecedented bidding wars. Sports now accounts for 86 of the top 100 TV programs. Meanwhile, scripted content spending continues to decline. Tech companies like Amazon, Apple, and YouTube have entered the arena with deep pockets. The result? Record-breaking deals that reshape entertainment economics. But fans face increasing fragmentation across multiple platforms. This comprehensive analysis explores why networks are betting billions on live sports rights, what's driving the explosive growth, and how these massive investments will shape the future of sports broadcasting.

From minority ownership stake to designing limited-edition kits, Michael B. Jordan's active partnership with AFC Bournemouth showcases how celebrity involvement in football can drive global growth and authentic fan engagement.

How A24's unconventional campaign borrowed from sports branding playbooks to create marketing mayhem By Brett Glatman | December 23, 2025 In a year where sports marketing continues to evolve beyond traditional...

The Trust Factor Driving Women's Sports Marketing Boom The sports marketing landscape is experiencing a seismic shift. Female athletes have emerged as the most trusted and effective brand ambassadors in the industry, driving sponsorship...

By Ric Mendoza Professional athletes will sponsor everything from Skittles to McDonalds. Here is a list of professional athletes partnered with healthy and organic food brands, aligning with the growing trend toward wellness...

Athlete endorsements and partnerships with food and beverage brands, especially in the snack sector, are more important than ever. These collaborations go beyond traditional sponsorships, impacting consumer choices, brand visibility, and athlete careers....

Sizzler as the reward for a Little League win is one of those hidden brand truths with fun potential. Mischief goes down that road in a new campaign with an unexpected celebrity, Hall of Fame pitcher Randy...

Fanatics CEO Michael Rubin reveals ambitious plans to grow the company's commerce division from $6.3 billion to $15 billion over the next decade. Speaking at the 2024 SBJ x CAA World Congress of Sports, Rubin addressed both the company's remarkable achievements—including 70 million consumer transactions and tripling its collectibles business—and ongoing challenges in product quality and fan engagement that continue to shape the company's strategy.

John Cena has appeared in multiple films that have achieved "Fresh" status on Rotten Tomatoes, but as of late, his movies have been deemed "Rotten" except for one hit that featured a cameo by the actor. Cena's most recent film...